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Hidden gems of Carnaby Street: The Face

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Great for: Modish vintage suits

If you’re in need of a new suit or just a breath of fresh-vintage air in central London, come relive the glory days of Carnaby Street in “The Face”.

Founded in the late sixties, The Face is one of the oldest surviving shops on this street, inspiring nostalgia for the swinging Carnaby of old. As well as the vintage fashion and retro décor, the service is old fashioned (in the best sense) too; you can go in, get measured and pick up your tailored item just a few hours later.

When I paid this hidden gem a visit, I was welcomed by Store Manager ‘Bubbles’ who explained the shop’s rock and roll heritage and links to many famous bands like Oasis, The Jam, Madness, The Specials and Ocean Colour Scene. If you’re lucky you may well see one of these musical legends shopping at the Face for everyday wear and stage outfits.

The Face is an extension of Sherry’s, a larger shop located at 24 Ganton Street, right near Carnaby Street. The unique and quirky shop has been there since the late sixties, and uses fabric from the UK. 90% of their products are made right here in London, and support the local economy.

Bades from vintage shop on carnaby street