Answer: Regent Street.
Regent Street began the tradition of lighting up for Christmas in 1954, followed by Oxford Street in 1959 (thanks Wikipedia).
This year, the Regent Street Switch On will take place on Saturday 9th November at 7.15pm.
And don’t forget the Carnaby Street lights – which will be switched on at 6pm on Thursday 14th November, as part of the Carnaby 20% Christmas Shopping Party.
Talking of Christmas, if you haven’t booked your office party yet call Hannah on 020 3747 9820. Special menus from £24.95 per person.